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Weve all heard the childrens song, Dem Bones.

The foot bone's connected to the leg bone,
The leg bone's connected to the knee bone,
The knee bone's connected to the thigh bone,
The thigh bone's connected to the back bone,
The back bone's connected to the neck bone,
The neck bone's connected to the head bone, Etc.

This same concept can be applied to ecommerce. For those who may not fully understand how ecommerce works lets try this:

The Consumers connected to the Internet
The Internets connected to the Transaction Server
The Transaction Servers connected to the Processing Network
The Processing Networks connected to the Customers Bank

Now, lets look the other side of the equation.

The Merchants Websites connected to the Internet
The Internets connected to the Transaction Server
The Transaction Servers connected to the Processing Network
The Processing Networks connected to the Merchants Bank

Both the consumer and the merchant are connected to the ecommerce shopping cart through similar channels, but like blood pumping through a body the consumer follows the links from checkout to confirmation and the information flows through the Transaction Server, Processing Network and customer bank before it flows back through to the seller through the Transaction Server, Processing Network where the money is deposited in the merchants bank. This entire process only takes a few seconds.

The good news is all reputable shopping cart systems rely on encrypted technology to preserve the integrity of the online purchase. This means that a customers credit card information is not in danger of being confiscated and used by a third party.

This is important because the success of ecommerce relies heavily on privacy and security. A reputable shopping cart system is a must for any serious web store.

The truth is, all your client really wants to be sure of is the safety of their information, the reputation of your business and if the transaction was complete. They may never know or even care how exactly it is accomplished, but the use of a secure shopping cart, the attention to the reputation of your firm and the use of autoresponders to alert the customer to the completion of the sale will be necessary for positive ongoing client relations.

Youve worked hard to provide a quality product at a competitive price. Youve worked to optimize your site for search engine success and youve added knowledge-based articles to your site so to use a football clich, it would be a shame to drop the ball so close to the end zone. Make sure you have a secure shopping cart for present and future customers. They may just thank you by coming back.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects.

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posted by qzqcuz  # 10:51 PM